The owl symbolizes wisdom and vision, it is vigilant and wise, is blessed with a constantly evolving set of skills, and stands for independence and reliability. All these values completely correspond to our company vision.
When it was time to replace our previous key visual, the fork with daisies, it quickly became clear that we wanted to break new grounds in order to merge and wed the areas consulting, planning and nutrition.
Having hit upon the metaphorical connotations of the OWL in the course of the development process, the magic of the bird’s symbolism had us spellbound as it incorporates so many qualities we can wholeheartedly identify with. Consequently, our team immediately established an emotional bond with our new key visual.
In addition, the owl combines the three areas like no other symbol:
„BERATUNG – PLANUNG – GESUNDHEITSFÖRDERUNG“